Catching Scammer Locksmiths
The New York Times reports that sophisticated scams using thousands of fake Google listings, are conning thousands of customers and driving them away from legitimate local locksmiths. Called “lead gens” (lead generators), the con-artists use Google My Business to create listings that appear to be local locksmiths, but the “local” phone number is routed to a boiler-room call center—often out of state, sometimes in a different country. It is a classic bait-and-switch con that h